
+42%
ENGAGEMENT_TIME
Begum - Luxury Bridal Couture E-commerce
A luxury Pakistani bridal couture website blending editorial storytelling, artisan transparency, and bespoke customization from Lahore ateliers to brides worldwide.
[ RECRUITER_READY_PROFILE ]
Brand & Product Designer with 7+ years in design and 3+ years in UI/UX and product design, delivering brand-to-URL systems, identities, and digital products for startups and agencies across Pakistan, Qatar, UAE, and Australia.
7+ years in design · 3+ years in UI/UX and product design
DESIGN
7+
UI/UX+PRODUCT
3+
PROJECTS
100+
CLIENTS
47+
LOCATION
Lahore (UTC+5)

+42%
ENGAGEMENT_TIME
A luxury Pakistani bridal couture website blending editorial storytelling, artisan transparency, and bespoke customization from Lahore ateliers to brides worldwide.

98.6%
DETECTION_ACCURACY
AI-powered Stealth humanization App. Due to Bad Ui/Ux Design, the app was not able to get traction. I redesigned the app to be more user-friendly and engaging.

500+
GIFTS_DELIVERED
A poetry-led luxury gifting experience for the Pakistani market. I designed the end-to-end e-commerce journey from the "Cup of Love" hero and curated collections to an interactive card-maker with live preview turning a transactional gift purchase into an act of devotion.

<1 HR
RECONCILIATION_TIME
A finance-first ERP that replaced spreadsheet chaos with a single ledger of truth - cutting invoice-to-cash reconciliation from days to minutes.

The old mark was a dense, interlocking T+M monogram - mitered corners, a compressed slab-serif wordmark, almost no negative space. It read as generic 2000s-era IT-consultancy signage: technically competent, but indistinguishable from hundreds of similar T/M monograms, and it broke down badly at favicon size where the interior negative space just filled in solid. Two brand hex codes extended into a golden-ratio color and type system - built for fintech UI, not picked by eye.

CodeStreaks builds AI automations, agents, and AI-native applications, but their real product is trust. Anyone can ship code; few will hand over every credential, every model config, every line at delivery. That transparency is the brief, and the identity had to earn it before a single word of copy did.
PAKALIGN_STUDIO · LAHORE · PK
Lead end-to-end UI/UX across 10+ digital products, SaaS platforms, mobile apps, and brand systems for AI-first companies.
VIEAPPS_STUDIO · LAHORE · PK
Managed a 3-person design team delivering mobile app UI/UX across Android and iOS platforms.
CROSS_CODE · LAHORE · PK
Designed intuitive interfaces for 6+ mobile platforms (iOS and Android), onboarding flows, dashboards, and transactional screens.
Brand & Product Designer. The profile combines product UX, brand systems, and delivery collaboration in one role.
Yes. Based in Lahore (UTC+5) with previous collaboration across Pakistan, Qatar, UAE, and Australia.
Yes. Use the booking CTA on this page to schedule a short intro call directly without leaving the site.
Portfolio highlights and full case studies are linked in this page, with role, scope, and measurable outcomes.
Brand & Product Designer.
Portfolio, CV, and direct scheduling in one flow.
Available for 2 new projects this quarter.