Flow and friction audit
A map of the journey, with the steps where users slow down, hesitate or give up marked clearly.
- Journey and flow map
- Friction points ranked
- Decision points reviewed
Products that askless effort of thepeople using them.
Interfaces and flows for SaaS and AI products that remove the friction users never report. Designed on the same system as your brand.
Book a call58%fewer accounting errors, Petrozen ERP
46%less time on invoice entry, Petrozen ERP
58%more completed bookings, Strong Rental Cars Qatar
41%less time to book, Strong Rental Cars Qatar
What is insideFive parts, from friction to result
01Part oneAudit
What product and UX design includes.
Flow design
The same goal reached in fewer steps. Every choice that does not help the user finish is removed or simplified.
- Redesigned flows
- Simpler choices
- Clear next steps
Interface design
Screens for web and mobile that make the new flows easy to follow, in your brand.
- Screen design for web and mobile
- Interaction details
- States and edge cases
Design system
A shared set of components and tokens, so the product stays consistent as the team grows it.
- Component library
- Colour, type and spacing tokens
Measured outcomes
Results are checked against the friction you started with, so the change shows up in the numbers.
- A baseline to compare against
- Measures that track the result
What you receiveAt the end of the engagement
A product that is easier to use, and the proof.
Flow and friction auditThe journey mapped, with the friction points ranked.
Redesigned flowsThe same goals, reached in fewer steps.
Interface designsWeb and mobile screens in your brand.
Design systemComponents and tokens your team can build with.
A baseline and measuresA way to see the change in the numbers.
In practiceProduct projects
Product design
Petrozen ERP
Product design for an ERP accounting workflow, built to remove the errors and slow steps users never reported.
58%fewer accounting errors
46%less time on invoice entry
Website and booking flow
Strong Rental Cars Qatar
A car rental website where the booking journey was rebuilt from six steps down to three.
58%more completed bookings
41%less time to book
ScopeThe product alone, or with the brand
Fix the product, or build the whole system.
The product
Product and UX design
A friction audit, redesigned flows, interfaces and a design system for a product that already works but costs users effort.
Brand and product together
Brand-to-URL
The identity and a production-ready website, designed and built together. Four weeks, one invoice, no handoff.
See all services →Before you writeShort answers
Questions about product design.
What do I receive at the end?
A friction audit, redesigned flows, interface designs for web and mobile, a design system, and a baseline with measures so the change can be seen in the numbers.
Which products do you work on?
SaaS and AI products, including internal tools such as an ERP. The best fit is a product that already works but costs its users effort.
How long does it take?
It depends on the size of the product and the flows involved, so we scope the timeline together on a call.
Do I work with a team or with you?
With me. It is a solo practice, so the person you brief is the person who designs the product.
Start a projectFig. 06. Direct with the founder
Four weeks from brand to live URL.
Interfaces and flows for SaaS and AI products that remove the friction users never report. Designed on the same system as your brand.
Or write directly: hello.usamazahid@gmail.com