Brand & ProductDesigner for SaaS.Live in four weeks.
Usama Zahid is an independent Brand & Product Designer. Strategy, identity, UI/UX interface design, and production Next.js code as one continuous sequence with zero handoff gap.
Start your four-week buildRecent work: Petrozen ERP, Stealth Humanizer, CodeStreaks, Begum, and The Laila Majnu.
Services
The brand and the website it lives on, designed and built as one system.
4weeks from brief to live URLExplore all servicesBrand identity
Positioning, logo system, color, type and a custom pattern, documented so any team can use it.
- Positioning and messaging
- Logo and visual system
- Brand guidelines & Figma library
Production-ready website
Designed from the identity and built to launch in Next.js, so the site never drifts away from the brand.
- Structure, IA and copy direction
- Responsive Next.js development
- SEO metadata and speed optimization
Product & AI UX design
Interfaces for SaaS and AI products that remove the friction users never report.
- Flow, friction and mental model audit
- Interface design system in Figma
- AI interaction patterns & mobile UX
Brand strategy & launch
Strategic positioning, launch narrative, and marketing collateral built from the same unified system.
- Positioning workshop & competitor audit
- Social media launch templates
- Print and investor presentation collateral
Selected work
Four real projects, with the numbersPetrozen ERP
Multi-tenant ledger replacing spreadsheet chaos for invoice entry and reconciliation.
Stealth Humanizer
Redesigned UX eliminating clutter for high-frequency AI text humanization.
CodeStreaks
Automation repositioned as infrastructure across web and print.
Begum Couture
Mughal-inspired visual identity, 38-slide guidelines, artisan storytelling, and bespoke e-commerce store.
From first conversation to live URL, in four steps.
Strategy
Positioning, audience and the friction your customers hit. We settle the one idea that the brand and the website both carry.
- Positioning
- Messaging
- Site map
Identity
Logo, color, type and pattern, built as a system instead of a folder of files.
- Logo system
- Visual language
- Guidelines
Interface
Website design from the identity: layouts, components and the flows that matter most.
- Page designs
- Component kit
- Responsive layouts
Build and launch
Production-ready development, testing and launch, with the guidelines documented.
- Development
- Testing
- Launch
“Design is business infrastructure, not aesthetics.”
Usama Zahid designed the brand assets for CodeStreaks and the result was outstanding. He listened carefully, challenged rough ideas with the right questions, and delivered work that was better than what I had in mind. Feedback rounds were fast, collaborative, and ego-free. If you want design done properly, work with Usama.
Usama Zahid played a key role in shaping Begum's brand identity and digital platform. From logo and packaging to web execution, every deliverable was professional and highly polished. What impressed us most was his balance of visual quality with practical usability. The final outcome exceeded expectations, and we are looking forward to working with him again.
Usama has strong design skills with a sharp eye for detail. His work is clean, modern, and consistently creative.
Usama Zahid is an exceptional UI/UX designer. He delivered top-notch work with clear user-first thinking and smooth interfaces. Highly recommended for any project needing modern, functional UI/UX.
Outstanding graphic designer and UI/UX expert. Delivered pixel-perfect designs on time with creative clarity that improved engagement. Highly recommended for modern, intuitive interfaces.
I read the system before I draw anything. Brand and product, drawn as one system, so customers never feel the gap between them.
I failed a physics exam. Then I passed by drawing the system first. That habit never left: before I design a logo or a layout, I draw the system the business actually runs on.
Most founders share one problem: the brand was made by one agency and the product or website by another, and customers feel the gap between them. As a solo Brand & Product Designer, I deliver the identity and a production-ready Next.js website together, as one system and one invoice, with no handoff between the two.
I treat design as business infrastructure. The work I value most removes friction nobody reported: six booking steps cut to three, ledger work that no longer lives in spreadsheets, brands that read as systems.
Frequently asked questions.
Everything you need to know about the four-week sprint, deliverables, pricing, and how we collaborate.
[01]How does the four-week timeline work?
Week 1 is Strategy & Positioning (founder interview, competitor audit, sitemap). Week 2 is Identity (logo system, visual language, type, guidelines). Week 3 is Interface (responsive layouts, UX flows, component kit). Week 4 is Production Engineering (clean Next.js/Tailwind code, testing, and deployment to a live URL). One system, one invoice, zero handoff gap.
[02]What is included in the Brand-to-URL delivery?
You receive a comprehensive visual identity system (Figma library and documented guidelines), production-ready responsive website codebase deployed on your infrastructure, complete SEO metadata, social launch assets, and 30 days of post-launch iteration support.
[03]Do you design and code, or just design?
Both. I design in Figma and engineer production code using Next.js, React, TypeScript, and modern CSS/Tailwind. Because the same person architects the system from brief to code, the design on your screen never gets compromised or lost in translation between separate teams.
[04]How are projects priced and invoiced?
Fixed scope, fixed price, milestone invoicing. Engagements start with clear terms and transparent deliverables. No surprise change orders, no unpredictable hourly billing. You know exactly what ships and when it goes live.
[05]Can we collaborate if we already have an existing brand or app?
Yes. Many engagements begin with a friction and UX audit of an existing SaaS product or legacy website. We pinpoint where users drop off, preserve your established brand equity, and rebuild the interface and design system to scale.
[06]What happens after launch?
Every project includes a 30-day warranty and post-launch iteration window for fine-tuning. For ongoing needs, flexible monthly retainers are available covering new feature UI/UX, conversion rate optimization, and brand asset expansions.
Four weeks from brand to live URL.
Brand identity and a production-ready website, built together as one system. You brief the person who designs it and writes the code. One invoice, no handoff.
Or write directly: hello.usamazahid@gmail.com