Design systems that drivetrust
I design, code, and launch complete systems that grow businesses. From brand identity to product UI to motion storytelling—combining minimal design with strategic thinking and measurable results.
Who I am
Usama Zahid
Brand Designer for AI Companies
Designing brands for AI companies & SaaS platforms
From brand identity to code to launch
About Me
Hey! I'm Usama Zahid, a Brand Designer for AI Companies with a passion for creating meaningful experiences that bridge the gap between creativity and business outcomes.
With over 5 years of experience, I've helped 30+ startups and SaaS companies transform their brands and digital products. My work has contributed to raising over $50M in funding and growing user bases by millions.
I specialize in the intersection of brand identity, UI/UX design, and motion design—bringing a holistic approach that ensures consistency across all touchpoints.
Why AI Companies?
I specialize in AI/SaaS because these companies need brands that balance innovation with trust—designs that feel cutting-edge yet approachable.
Tools & Tech Stack
Design Question
What makes a brand memorable in the AI era?
Design that delivers
Strategic design isn't just aesthetics—it's a business tool that drives growth, builds trust, and creates lasting competitive advantage.
Strategic Growth
Design that aligns with business objectives and drives measurable outcomes. Every visual decision connects to your bottom line.
Competitive Edge
Stand out in crowded markets with distinctive brand identity and user experiences that resonate with your audience.
Customer Connection
Build trust and loyalty through thoughtful design that speaks directly to your customers' needs and aspirations.
Scalable Systems
Design systems and processes that grow with your business, ensuring consistency and efficiency at every stage.
Every design decision is made with your business goals in mind. From brand identity to user experience, I bridge creativity with measurable outcomes.
Selected Projects
UI/UX. Brand Identity. Motion Design. Complete systems from concept to launch.
Experience the full creative journey
Explore the complete collection of transformative design work
View All ProjectsWhat I do
From brand identity to front-end development - crafting full-stack design systems that connect aesthetics, strategy, and performance.
Brand Identity Design
Strategic brand systems that differentiate your business and build lasting connections with your audience.
- Brand strategy & positioning
- Logo design & visual identity
- Color palette & typography systems
- Brand guidelines & documentation
- Brand applications (print & digital)
- Rebranding & brand evolution
UI/UX Design
User-centered digital experiences that combine beautiful interfaces with intuitive interactions.
- User research & persona development
- Information architecture
- Wireframing & prototyping
- High-fidelity UI design
- Design systems & component libraries
- Usability testing & iteration
Motion Design
Engaging animations and motion graphics that bring your brand to life and captivate audiences.
- Brand animation & identity videos
- Product launch videos
- UI/UX micro-interactions
- Explainer videos & tutorials
- Social media content
- 3D rendering & visualization
How I work
My full-stack design system merges brand identity, UI/UX, and development to create experiences that grow businesses.
Discovery
Understanding your vision
A deep exploration of your business goals, audience, and competitive landscape. Through collaborative workshops and research, I uncover the insights that shape a purposeful design direction.
Strategy
Defining the direction
Crafting a data-informed creative roadmap that connects vision with measurable business outcomes - ensuring every design decision has intent and impact.
Design
Bringing ideas to life
Transforming strategy into high-fidelity, human-centered designs. Each interface, layout, and motion is refined through iterative feedback - balancing clarity, emotion, and function.
Develop
Building with code
Converting designs into scalable, responsive web experiences using clean, optimized code. Powered by Next.js, Tailwind, and motion frameworks for seamless performance and interaction.
Launch
Going live
Deploying your digital product through rigorous testing, SEO optimization, and cross-device validation - ensuring a flawless, high-performance release.
Growth
Helping you succeed
Post-launch optimization through analytics, A/B testing, and strategic design improvements. Building momentum with marketing alignment and long-term creative guidance.
Ready to create something extraordinary?
Let's collaborate to bring your vision to life with exceptional design and strategy
Start Your ProjectBusiness Impact
Data-driven outcomes that demonstrate the tangible value of strategic design.
Brand Recognition
Average increase in brand awareness across projects
Conversion Rates
Average improvement in user conversion metrics
User Engagement
Average increase in time-on-site and interactions
Client Satisfaction
Average client rating across all projects
These metrics represent average improvements across projects spanning brand identity, UI/UX design, and motion design. Individual results may vary based on project scope, industry, and implementation.
Kind words
What clients say about working together
“Usama transformed our brand from forgettable to unforgettable. The new identity perfectly captures our mission and has significantly improved our market positioning. Working with him was seamless and highly collaborative.”
Sarah Mitchell
CEO
TechFlow
“The UI/UX redesign exceeded all expectations. Our users are happier, our support costs are down, and our conversion rates are up. Usama's data-driven approach and attention to detail made all the difference.”
David Chen
Product Director
FinanceHub
“The brand launch video Usama created was phenomenal. It perfectly captured our brand energy and generated significant buzz during our Series A announcement. The production quality and creative vision were top-notch.”
Emily Rodriguez
Marketing Lead
InnovateTech
“Our conversion rates improved by 34% after implementing Usama's e-commerce design. He understood our sustainability mission and created an experience that resonates with our eco-conscious audience.”
Michael Thompson
Founder
EcoMart
“The brand identity Usama created for our wellness app is beautiful, calming, and perfectly aligned with our values. It's helped us stand out in a crowded market and build trust with our users.”
Jessica Park
Head of Design
Mindful Moments
Simple, transparent pricing
Choose the package that fits your needs — all include dedicated support and source files
Brand Identity
starting from
Perfect for startups and small businesses looking to establish their brand presence
Get StartedWhat's included
UI/UX Design
starting from
Comprehensive digital product design with user research and testing
Get StartedWhat's included
Full-Stack
starting from
Complete design & development solution from concept to deployment
Get StartedWhat's included
Need something custom? Every project is unique. Let's discuss your specific requirements and create a tailored solution.
Get Custom QuoteFrequently asked questions
Everything you need to know about working together
What is your typical project timeline?
Project timelines vary based on scope and complexity. A brand identity typically takes 2-3 weeks, UI/UX design projects take 4-6 weeks, and full-stack projects take 8-12 weeks. I provide detailed timelines during our initial consultation and keep you updated throughout the process.
How does the design process work?
Do you work with clients remotely?
What information do you need to get started?
Can you work within my budget?
Do you provide ongoing support after launch?
What makes you different from other designers?
Can I see examples of your previous work?
Still have questions?
Can't find the answer you're looking for? Let's have a chat.
Have a project
in mind?
Let's create something exceptional together