CV, 2026 editionBrand & product designerusamazahid.design

Seven years ofshipped design,one operator.

Brand & Product Designer based in Lahore. End-to-end design ownership: user research, wireframing, prototyping, design systems, and Figma handoff. Bridges design and development with working knowledge of HTML, CSS, Tailwind, and Next.js. Open to Senior Designer, Creative Lead, and remote product design roles.

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7+Yearsin design practice

3+YearsUI/UX and product

100+Projectsshipped to production

47+ClientsLahore · remote ready

SummaryFig. 01. Who you are hiring

Brand and product, brief to live URL.

Email: hello.usamazahid@gmail.com
Phone: +92 321 8870144
Location: Lahore, PK · UTC+5
Open to: Senior Designer · Creative Lead · Remote Product Design roles

Brand & Product Designer with seven years in practice. Brand-to-URL systems, identities, and digital products for startups and agencies across Pakistan, Qatar, UAE, and Australia.

End-to-end design ownership: user research, wireframing, prototyping, design systems, and Figma handoff. Bridges design and development with working knowledge of HTML, CSS, Tailwind, and Next.js. Open to Senior Designer, Creative Lead, and remote product design roles.

Open to · Senior Designer · Creative Lead · Remote Product Design roles

Download PDF View case studies

Elsewhere: BEHANCE · LINKEDIN · DRIBBBLE · INSTAGRAM · CONTRA

Experience

Roles across agency and product work, each tied to shipped outcomes.

4roles · 7 years

SENIOR UI/UX DESIGNER

Lead end-to-end UI/UX across 10+ digital products, SaaS platforms, mobile apps, and brand systems for AI-first companies.

Designed Pakalign Studio brand identity and design system from scratch; 100% brand recognition uplift across client touchpoints.
Collaborate with PMs, developers, and marketing on cross-functional delivery; manage 5+ active client accounts simultaneously.
Produce social media design campaigns for B2B and B2C clients, maintaining brand consistency at scale.

PAKALIGN STUDIO · LAHORE · PK · 2024-NOW · Current

SENIOR UI/UX & SOCIAL MEDIA DESIGNER

Managed a 3-person design team delivering mobile app UI/UX across Android and iOS platforms.

Owned post-production UX improvements for 4 live mobile products, analyzed user feedback and shipped iterative fixes.
Built and maintained a shared Figma design system (components, tokens, guidelines); reduced new screen design time by ~40%.
Created performance-driven social media creatives for international clients (UAE, Australia) reaching 50K+ impressions/month.

VIEAPPS STUDIO · LAHORE · PK · 2023-2024

UI/UX DESIGNER

Designed intuitive interfaces for 6+ mobile platforms (iOS and Android), onboarding flows, dashboards, and transactional screens.

Partnered with front-end developers to ensure pixel-accurate implementation; maintained design-to-dev consistency above 90%.
Conducted 3 rounds of usability testing per product cycle; improved average task completion rates by 25%.
Delivered Strong Rental Cars Qatar redesign: reduced 6-step booking flow to 3 steps, +58% completion rate, −54% abandonment.

CROSS CODE · LAHORE · PK · 2021-2023

JUNIOR DESIGNER & UI/UX DESIGNER

Foundation years across mobile games, marketing motion, and client interface design.

Designed UI for 3 mobile game titles at K-Tale, including icon systems, game HUDs, and onboarding screens.
Created 2D frame-by-frame animations and motion graphics for 15+ marketing campaigns at Uncle Fixer.
Produced mobile and web interface designs with style guides for 5+ clients; built a foundation in Adobe Suite and UI component design.

K-TALE · UNCLE FIXER · LAHORE · PK · 2017-2021

EducationFig. 02. Foundations

2016-2020 · LAHORE CAMPUS · PK

B.S. PHYSICS

COMSATS UNIVERSITY ISLAMABAD LAHORE CAMPUS. Theoretical Physics · Computational Methods · Mathematical Modeling. Four-year physics degree that shaped how I think about constraints, systems, and variables, the same mental model I apply to product design, information architecture, and design systems today.

Certifications5 credentials

2025